Born and raised in Hong Kong, educated in the United States as a graphic designer and years of working experience with Multinational Corporation from Europe and Asia. My multi cultural background has allowed me to accumulate in-depth knowledge of design cultures across the world and helped me to become a creative director with global perspective.

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As a design entrepreneur, my blend of creativity with strong business acumen enabled me to understand my global corporate clients’ goal and effectively translate it into an impactful brand image, integrated campaign and digital experience.

I am a people person and an empathetic leader, I discover my passion in mentoring when I build and grow my design team in the past decade. I want to share my experience and contribute in educating the new generation designers by being a part time lecturer at Hong Kong Design Institute. It is very rewarding to inspire enthusiasm and witness a transformation of an individual in both career and personal life.