WEEE·PARK is a state-of-the-art Waste Electrical and Electronic Equipment (WEEE) treatment and recycling facility located in Hong Kong. Our proposal for branding and design for the educational centre won the tender and my team is commissioned to create a tour for general public to understand the mission of WEEE·PARK and procedure of each production line. Our targeted audience are mostly young students and family with kids.
Public education on electronic wastes
My Role
Logo design
Creative direction
Experience design
Mascot design
Client
Environmental Protection Department of Hong Kong
Research Process
Our research started with identify the target audiences and purpose of the WEEE educational centre. We performed site visit and interviewed the key stakeholders. Study on amusement parks to bring on the attractive elements to this experience design.
Creative Strategy
WEEE family mascots are created as a brand ambassadors to
Engage, Educate and Encourage the public to extend the life cycle of electronic products and recycle the E-waste in a proper way.
"WEEE are the Hero" We craft a story and created a motion graphic as an introduction of the tour and invite the visitors to save the WEEE family.
WEEE are the ambassadors
All Projects
Creative Strategy
WEEE family mascots are created as a brand ambassadors to
Engage, Educate and Encourage the public to extend the life cycle of electronic products and recycle the E-waste in a proper way.
"WEEE are the Hero" We craft a story and created a motion graphic as an introduction of the tour and invite the visitors to save the WEEE family.
Creative Strategy
WEEE family mascots are created as a brand ambassadors to
Engage, Educate and Encourage the public to extend the life cycle of electronic products and recycle the E-waste in a proper way.
"WEEE are the Hero" We craft a story and created a motion graphic as an introduction of the tour and invite the visitors to save the WEEE family.
